Assigning color to gender is mostly a 20th century trait. At one time, the color associations were reversed when color first came into use as a gender identifier.
"At one point pink was considered more of a boy's color, (as a watered-down red, which is a fierce color) and blue was more for girls.
"There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl." [Ladies Home Journal, June, 1918]
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